Profitmaster Displays IncProfitmaster Displays Inc
Brand Standards · Rev A
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Profitmaster Displays · Brand StandardsIndex34 sheetsRev A · 2026-09-25
Profitmaster Displays Inc Profitmaster Displays Inc

Drawn, then built.

The brand standards for Profitmaster Displays. How the name, the wordmark, the greyscale and the drawings appear on everything we make, from a price list to a SolidWorks sheet.

Start here

Three things most people need.

  • The logo files
    Black, white, and the 2026 interim wordmark    Downloads
  • The rules for the logo
    Space, size and what never to do    Logo usage
  • The contact block
    One address, one way to write it    Stationery
Woodland Sales Center, four-sided wood and steel display loaded with Pepsi products
Woodland Sales CenterWood header · steel frame · four facesCustomer colour, our frame
What is settled

The system in three lines.

One wordmark, interim.

The 2026 refresh of the PROFITMASTER wordmark is the logo on everything new. It is marked interim. There is no monogram.

Black, white, grey.

We own no colour. The customer's brand brings the colour, in the product and the imagery. Everything else is the K ramp.

Our drawings, quietly.

Real linework from our own engineering drawings sits behind some pieces as a faint texture. White space always wins.

Contents · 34 sheets

Every sheet in the set.

Foundation

  1. 01Who we areThe current position
  2. 02Origin1984 to today
  3. 03PrinciplesSix rules that can reject work
  4. 04Voice + languageHow we write
  5. 05Where we standThe category

Identity

  1. 06LogoThe interim wordmark
  2. 07Logo usageSpace, size, misuse
  3. 08Mark history1990 to 2026
  4. 09ColourBlack, white, greyscale
  5. 10TypographyFranklin and a mono
  6. 11Grid + layoutScreen and print

Expression

  1. 12Schematic textureOur drawings, quietly
  2. 13Visual devicesStrip, title block, numbers
  3. 14ImageryHow displays are shown
  4. 15Customer brandsTheir colour, our frame
  5. 16IconographyMaterials and categories
  6. 17MotionAlmost none

Production

  1. 28Print productionCMYK, resolution, proofs
  2. 29AccessibilityContrast and distance
  3. 30Files + namingWhere masters live

Applications

  1. 18StationeryLetterhead, card, envelope
  2. 19Email signatureOne format
  3. 20Business formsCredit, design request, slip
  4. 21CatalogsCoke, Pepsi, Independent
  5. 22Price listsThe most-used brand file
  6. 23PresentationsConcept decks, sell sheets
  7. 24CAD + engineeringTitle blocks and sheets
  8. 25Labels + shippingOn-product ID, cartons
  9. 26Websiteprofitmasterdisplays.com
  10. 27EnvironmentsOffice, show, vehicles

Reference

  1. 31DownloadsLogos, texture, tokens
  2. 32ProvenanceWhere assets came from
  3. 33Decisions + open itemsSettled and not
  4. 34ColophonHow this was made
Drawing nameBrand Standards
SectionIndex
Sheet—
RevA
Date2026-09-25
Drawn by · PMD GraphicsProfitmaster Displays IncProfitmaster Displays Inc