Brand Standards · Rev A

Profitmaster Displays · Brand StandardsIdentitySheet 07 / 34Rev A · 2026-09-25

07 · Identity

Give it room, keep it whole.

The wordmark needs clear space around it, a minimum size, and a plain ground. Everything on this page protects legibility at the sizes we actually print: business cards, price-list headers, and corrugate.

07.1

Clear space.

Measure X as the height of the capital P in PROFITMASTER. Keep at least 1X clear on every side. Nothing enters that space: no text, no rule, no image edge, no texture.

Proposed value. 1X is measured from the master. It becomes final after a print test.

Clear spaceX = cap height of P1X minimum, all sides

07.2

Minimum size.

Where	Minimum width	Why
Offset and digital print	1.25 in · 32 mm	DISPLAYS INC stays readable
Corrugate, flexo	2.5 in · 64 mm	Ink spread closes the counters
Screen	140 px	The sub-line stays sharp at 1× density
Embroidery, etching	2 in · 51 mm	Thread and tool width

Proposed values. Confirm each with a real proof on that material before a large run. Below the minimum, set the name in type instead: Profitmaster Displays.

07.3

Grounds.

K0 whiteBlack wordmark

K10Black wordmark

K70White wordmark

K100White wordmark

Between K20 and K60 neither version has enough contrast. Move the logo to a lighter or darker area.

07.4

Never.

Stretch or squashScale proportionally, always.

RecolourNo red, green, blue or grey tints. Black or white only.

Rotate or skew furtherIt is already oblique. Never add more angle.

Use old versionsThe speed-line and stacked lockups are retired.

Busy groundsNever over product or a detailed photo.

Box or badge itNo outlines, holding shapes or drop shadows.

Drawing nameLogo usage

SectionIdentity

Sheet07 / 34

RevA

Date2026-09-25

Drawn by · PMD Graphics