15 · Expression
Their colour, our frame.
Most of what we make carries someone else's brand. This page sets how loud Profitmaster is on each kind of piece, and how we treat the brands of rival bottler systems.
Three levels of presence.
| Level | Who leads | Profitmaster appears as | Examples |
|---|---|---|---|
| 1 · Ours | Profitmaster | Wordmark in the header band, full greyscale system | Stationery, forms, price lists, this site, trade show |
| 2 · Shared | The customer, with us as publisher | Wordmark small in the footer or title block; our grid and type | Catalog editions, concept decks, sell sheets, spec sheets |
| 3 · Theirs | The customer only | Not at all, or the ID label only | The display itself, headers, shelf strips, in-store graphics |
Level 2, shown.
The customer's logo and colour lead. Profitmaster's frame is everything else: the grid, the type, the product names, the spec lines and the wordmark in the footer.
Customer brand elements are placed from files the customer supplied, at the size and in the colour their standards set. We never redraw, recolour or approximate a customer's logo.
Check the current standards. Bottler systems update their brand standards. Before a catalog goes to press, confirm the logo files and colour builds against the customer's latest guide.
Rival systems.
Never side by side
Coca-Cola and Pepsi work never share a page, slide or photo in anything a customer sees, unless it is a clearly generic industry overview.
Neutral in our frame
Our own frame stays greyscale for every customer, so no system sees another's colour on our paperwork.
Generic versions
Where a stock unit is offered to independents, show the generic version, with no bottler's marks.
