Profitmaster Displays · Brand StandardsExpressionSheet 17 / 34Rev A · 2026-09-25
17 · Expression
Almost none.
Profitmaster rarely moves. Motion appears in three places only: the end of a video, a trade-show loop, and small state changes on the website. When it appears, it is short and it settles.
17.1
Where motion is allowed.
| Use | What moves | Duration |
|---|---|---|
| Video end card | The wordmark fades in on black or white and holds. No spin, no slide, no speed lines | 600 ms in · 2 s hold |
| Trade-show loop | Product shots cross-fade; the schematic linework draws on once behind the first shot | 6–8 s per shot |
| Website | Hover underline, section open and close, theme change | 150–240 ms |
17.2
Rules.
- Easing
- Ease-out: cubic-bezier(0.2, 0, 0, 1)
- Distance
- 8 px or less for anything that slides
- Logo
- Fade only. The wordmark never animates its letters
- Reduced motion
- When the viewer asks for less motion, every animation becomes an instant change
- Sound
- None. We have no sonic brand
Drawing nameMotion
SectionExpression
Sheet17 / 34
RevA
Date2026-09-25
Drawn by · PMD Graphics
