Profitmaster Displays · Brand StandardsProductionSheet 29 / 34Rev A · 2026-09-25
29 · Production
Readable by everyone who needs it.
Our readers include a buyer on a phone, a merchandiser in a dim stockroom and a vendor reading a drawing across a shop floor. Greyscale makes contrast easy to get right, and easy to get wrong.
29.1
The rules.
| Rule | Value | Principle |
|---|---|---|
| Text contrast | 4.5 : 1 minimum. Body text K90 on white is 17.4 : 1 | Accessibility |
| Lines and icons | 3 : 1 minimum. K40 is the lightest grey for a meaningful line | Figure-Ground |
| Smallest print type | 6.5 pt for legal lines; 8 pt for anything someone must act on | Legibility |
| Smallest screen type | 12 px | Legibility |
| Never colour alone | Status and choices always use a word or shape | Accessibility |
| Texture and text | No readable text over texture darker than 6% | Signal-to-Noise |
| Tap targets | 44 × 44 px on the web | Fitts' Law |
| Alt text | Every image of a display names it: "Woodland 60 display loaded with Pepsi products" | Accessibility |
| Fillable PDFs | Named fields, logical tab order, labels readable by screen readers | Accessibility |
29.2
Reading distance.
| Piece | Read from | Minimum cap height |
|---|---|---|
| Display ID and carton labels | Arm's length | 3 mm |
| Set-up instructions | Arm's length, in poor light | 4 mm |
| Trade-show backdrop headline | 6 m | 60 mm |
| Office wall wordmark | 5 m | Wordmark 36 in wide |
A working rule: 25 mm of cap height for every 10 m of viewing distance, and never less than the minimums above.
Drawing nameAccessibility
SectionProduction
Sheet29 / 34
RevA
Date2026-09-25
Drawn by · PMD Graphics
