Profitmaster Displays · Brand StandardsReferenceSheet 33 / 34Rev A · 2026-09-25
33 · Reference
What is settled, and what is not.
Rev A records six decisions and fourteen open items. Anything marked Interim, Confirm or To build elsewhere on this site is listed here.
33.1
Settled.
| Date | Decision | Status |
|---|---|---|
| 2026-09-25 | The 2026 refresh wordmark is the logo for all new work | Interim |
| 2026-09-25 | The PM monogram is not in use | Settled |
| 2026-09-25 | Colour is black, white and greyscale only | Interim |
| 2026-09-25 | Positioning describes the company as it is today, not a future direction | Settled |
| 2026-09-25 | Direction: lux, well thought out, industrial and creative. White space and minimalism lead | Settled |
| 2026-09-25 | Our own engineering drawings are used as a subtle background texture on some pieces, never all | Settled |
33.2
Open.
| # | Item | Who can close it |
|---|---|---|
| 01 | Exact form of the street address ("Road" or "Rd SE") and whether the fax line is closed | Office |
| 02 | Georgia incorporation date, to confirm 1984 | Office |
| 03 | WBENC certificate number and expiry, before we claim it anywhere | Office |
| 04 | Award names and years, before "award winning" returns | Sales |
| 05 | ITC Franklin Gothic licence scope, print and web | Graphics |
| 06 | Logo minimum sizes: press tests on offset, digital and corrugate | Graphics, vendors |
| 07 | Schematic texture opacity on coated and uncoated proofs | Graphics |
| 08 | Which drawings may be used, abstracted, as texture | Engineering |
| 09 | Email signature final layout | General manager |
| 10 | Reissue the Design Request form, packing slip and Do Not Discard insert with the current address | Graphics |
| 11 | Build Word, PowerPoint and SolidWorks 2026 templates from these standards | Graphics, engineering |
| 12 | A product and process photo shoot to replace renders where it matters | Marketing |
| 13 | Whether to register trademarks for the stock-line product names | Leadership |
| 14 | The long-term identity that the interim wordmark stands in for | Leadership |
Drawing nameDecisions + open items
SectionReference
Sheet33 / 34
RevA
Date2026-09-25
Drawn by · PMD Graphics
