34 · Reference
How this was made.
These standards follow their own rules: greyscale, Franklin and a mono, one statement per page, detail tucked, and the drawing set as the frame.
- Revision
- A · 2026-09-25
- Type
- Libre Franklin (Impallari Type, SIL OFL) · IBM Plex Mono (IBM, SIL OFL)
- Colour
- K0 to K100, eleven steps
- Build
- Static HTML from a Python script. No framework, no tracking, no cookies
- Hosting
- Cloudflare Pages · pmd-brand.wokegod.cc · not indexed by search engines
- Themes
- Follows the system light or dark setting; switch at the foot of the menu
Method
Research first: our own people, our own documents from 1990 to 2026, how the outside world describes us, and thirteen competitors. Then decisions, recorded on Decisions + open items, then the system.
Structure and usability follow Lidwell, Holden and Butler, Universal Principles of Design. Each principle on Principles names the one it rests on.
References
Design references studied for method, not copied: Vitsœ, Teenage Engineering, Festool's 2018 brand relaunch by Hochburg, Massimo and Lella Vignelli's Knoll programme, the NASA and NYCTA standards manual reissues, and Hans Hansen's still lifes for Vitra.
